MANAGING YOUR FRIENDS SERIES
The Art of Hospitality
FOR
Waiters stepping up &
Shift Leaders
In an age of technology in restaurants, and a workforce increasingly used to communicating online, the ability to create genuine hospitality for customers is not just a nice-to-have, it’s a competitive advantage.
It’s one thing being a smiley, friendly waiter, it’s quite another setting-up and delivering a shift as a manager that ensures incredible hospitality is being delivered at all times, and that an opportunity to surprise & delight customers aren’t missed. Being nice to people is just one small part of it – the art of hospitality isn’t just a personality trait – it’s an operating system.
This workshop first lays the groundwork by discussing the difference between “service” and “hospitality” – the latter rooted in a feeling, as customers come to “trust” your brand through the experience they get, and go on to recommend it.
From there we move the conversation on to codifying it:
- Where should a shift leader place themselves to SEE all the of the hospitality moments arising on a shift?
- What levers do they have at their disposal to create the right atmosphere, at the right time of the day?
- How do we not only meet, but exceed expectations for every profile, and every “need state” of all the customers that walk through the door?
- What are the indirect, unspoken customer signals that tell you something isn’t right?
- How do you motivate and empower your team to do the same?
LEARNING OUTCOMES
On completion of the workshop:
- The “6/5 review” - a reminder of what a “trustful” customer relationship actually looks and feels like.
- Practice at recognising customer signals to a) see the opportunities to surprise & delight, and b) avert as many complaints as possible before they happen.
- Building out profiles and need-states (quick lunch, boozy dinner…) for the real types of customer your business gets through its doors.
- Use behavioural science to understand the key cognitive biases at play in customer interactions, and how to use them.
- A drawn up “4D matrix” of the business:- 1st Dimension - The Day Part; 2nd Dimension - The Zone (eat-in, takeaway, bar seats, restaurant tables…) ; 3rd Dimension - the basic need state of each customer in that zone, at that time of the day; and finally, the 4th Dimension - how each of those customers can be “wowed”.
WORKSHOP DETAILS
FOR
NEW MANAGERS
COST
£95 ex.VAT
WHERE
LONDON
TIME
12pm - 4pm
NEXT DATE
11th Feb
Select Month
other workshops in THIS series
USING YOUR VOICE
Communicating with confidence & clarity, and handling challenging conversations.
Facilitator:
Victoria Oickle
OWNING YOUR STYLE
Discovering, understanding and harnessing the leadership style you already have, before you start trying to manage others.
Facilitator:
Philip Eeles
Prioritising Under Pressure
Win the morning and deliver a smooth shift – A new manager’s best chance to shape service is in the couple of hours before it starts.
Facilitator:
Tom Foxwell
book all 4 managing your friends WORKSHOPS & save
WORKSHOP REVIEWS
WE PARTNER WITH
The STEPHEN WATERS FOUNDATION
Our Founder – Stephen Waters – passed away suddenly in 2025 after nearly 20 years of running Watershed. He delivered development courses to over 4000 bar & restaurant managers.
Watershed was underpinned by his staunch belief in the power of coaching, and that the best leaders know how to skilfully use it.